All About the Gown by Judy, Inc

Vendor type

Bridal & Formalwear

Address

706 W Main St, Lake Geneva, WI 53147

Phone

(262) 249-0551

Website

allaboutthegown.net

Data checked

October 28, 2026 (OpenStreetMap)

Before You Book

Couples usually book bridal shops and formalwear stores 9–12 months ahead for gowns. Ask:

• Do I need an appointment, and is there a fee?
• What is the price range of gowns you carry?
• How long does ordering take, and is there a rush fee?
• Are alterations done in-house, and roughly what do they cost?
• How many fittings are included?

All 8 questions to ask →

Tips for Booking Bridal Shops and Formalwear Stores

• Order a gown 9–12 months ahead; most are made to order.
• Budget separately for alterations, which often cost several hundred dollars.
• Bring the shoes and undergarments you plan to wear to fittings.

Getting several quotes? Line them up in the quote comparison tool and check the contract red flags before you pay a deposit.